That’s a very good move.
No one ever imagined that backwards compatibility would become anything more than a novelty for Microsoft and Xbox, but it has gone on to become one of Microsoft’s strongest assets. And Microsoft now appear to be leveraging this, too- apparently, they are taking this chance to push some of their older, Xbox 360 games again.
As spotted on Reddit (via Eurogamer), it looks like old Xbox 360 games are being reprinted with Xbox One branding, to establish that these games can be played on an Xbox One too. The branding doesn’t hide the fact that the games in question are Xbox 360 games, but proudly wears the Xbox One label, and declares that these games can be played on Microsoft’s new console.
This is an excellent way to push these older games, and to make the backwards compatibility feature of the Xbox One even more visible- it’s a good move all around, and hopefully it sees reprints of some older Xbox 360 games that are now out of print, such as Lost Odyssey, that a lot of people nevertheless want to play, and which are enabled for Xbox One backwards compatibility.