Xbox Game Pass Focuses On “Player Engagement” More Than Numbers, Phil Spencer Says

Head of Xbox Phil Spencer provides some valuable insights on the inner workings of Xbox Game Pass and how the platform measures its growth.

Posted By | On 30th, Jun. 2021

xbox game pass

Head of Xbox Phil Spencer recently claimed that Xbox uses player engagement as a metric of platform growth rather than the number of sales or purchases. During IGN’s recent Unlocked interview, transcribed by Pure Xbox, Phil Spencer gave some valuable insights regarding Xbox’s growth over the last two decades, and what he aspires for the platform moving forward.

According to Phil Spencer, “The number one metric that we can look at to see if our business is actually growing is, are people playing more on the platform?”

He further goes on to say, “There’s nothing about review scores, there’s nothing about retail sales of consoles or retail sales of games. The number one sign that our platform is healthy and growing is actually engagement on the platform from players, and that is what Xbox Game Pass is growing. So, our business continues to grow and continues to be profitable at Xbox, and we’re very proud of that”

This comes as no surprise considering Xbox’s current market strategy. Its dominance within the realm of cloud gaming makes it clear that Xbox isn’t solely worried about console sales. Of course, it’s also much more profitable for them to adopt this approach, as Microsoft apparently doesn’t net a lot of profits from selling Xbox consoles.

Xbox Game Pass continues to grow, with Microsoft targeting at least one new first party release for it every three months, with more and more third-party developers jumping aboard for releasing their games on day 1 as well.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Hi-Fi Rush’s PS5 Version Looks “Slightly” Better Than Xbox Series X Version, as Per Analysis

Hi-Fi Rush’s PS5 Version Looks “Slightly” Better Than Xbox Series X Version, as Per Analysis

That's down to higher resolution shadow rendering in the game's PS5 version, according to a Digital Foundry an...

Against the Storm Sells Over 1 Million Units on Steam

Against the Storm Sells Over 1 Million Units on Steam

The acclaimed rogue-lite city-builder continues to receive free updates, with Update 1.3 inbound and paid DLC ...

Control Developer is “Well Aware” of Co-op Multiplayer Challenges With Condor

Control Developer is “Well Aware” of Co-op Multiplayer Challenges With Condor

"I'd like to think we have realistic expectations," says Thomas Puha, "But also be realistic that you never ca...

Diablo 4 Season 4 PTR Adds New Uniques, Legendary Aspects, and More

Diablo 4 Season 4 PTR Adds New Uniques, Legendary Aspects, and More

Each class has new Uniques and Legendary Aspects to grind for when the Public Test Realm goes live on April 2n...

Final Fantasy 7 Remake Part 3 Developer is “Hard at Work on it,” Says Creative Director

Final Fantasy 7 Remake Part 3 Developer is “Hard at Work on it,” Says Creative Director

Tetsuya Nomura also extends a "gentleman's agreement" to composer Nobuo Uematsu to return for the conclusion o...

Diablo 4 – Season 4 PTR Notes Detail Helltide Changes, The Pit of Artificers, and More

Diablo 4 – Season 4 PTR Notes Detail Helltide Changes, The Pit of Artificers, and More

The Echo of Andariel also joins the Season 4 PTR ladder, offering another source to farm Uber Unique rates oth...