Xbox Is Still All About Software, Microsoft’s Aaron Greenberg Asserts

"It's all about the games."

Posted By | On 17th, Jun. 2016

greatest lineup in xbox history

In the excitement and hubbub that surrounded Microsoft’s reveal of the Xbox One Scorpio at their excellent E3 showing this year, it’s easy to forget that the company showed off quite a few great upcoming games too. These are all going to be exclusive to Xbox (and Windows 10, if one wants to get really specific and technical), and apparently, the staggering breadth we have seen isn’t all that there is to see- there appear to be even more Xbox games in development than what we know.

This is because, even though the hardware might be what has everyone excited, the Xbox brand remains all about the software, according to Xbox head of marketing Aaron Greenberg. Speaking during Microsoft’s E3 live coverage, Greenberg hinted at a great lineup to come for Xbox.

“Of course the games is what it’s all about, right? This year we’ve shown that over the next year we’ll launch more first party games that we’re developing with our internal studios and our partners that we’ve ever had in the history of Xbox,” he said.

It is all about games- having the most powerful hardware won’t do anything for you if you don’t have the games to show it off and make use of it. Good to see that Microsoft understand the value of exclusives, and I can’t wait to see what more games they may have in the works.


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Kiln Open Beta is Now Available on Steam

Kiln Open Beta is Now Available on Steam

Pottery never looked this entertaining, and probably never had this much breakage with a chaotic gameplay loop...

Samson Roadmap Revealed, Next Update Focuses on Stability, Polish and Feedback

Samson Roadmap Revealed, Next Update Focuses on Stability, Polish and Feedback

It’s a busy month ahead in Tyndalston as the Samson team tries to claw its way back into its players’ good...

Code Vein 2’s Patch 1.0.7 Brings Performance Fixes, Balancing Changes, and More

Code Vein 2’s Patch 1.0.7 Brings Performance Fixes, Balancing Changes, and More

The new patch aims to improve performance and quality of life while making subsequent playthroughs feel more c...

MOUSE: P.I. For Hire Trailer Reveals Cast, Including Troy Baker as Jack Pepper

MOUSE: P.I. For Hire Trailer Reveals Cast, Including Troy Baker as Jack Pepper

He's joined Florian Clare, who plays journalist Wanda Fuller; Camryn Grimes, the voice of assistant Tammy Tumb...

Wuchang: Fallen Feathers Producer/Director Fired, Studio Faces Layoffs – Rumor

Wuchang: Fallen Feathers Producer/Director Fired, Studio Faces Layoffs – Rumor

It’s more saddening reports of layoffs, and Leenzee might just be taking a more brutal approach than most if...

New Metro Game Expected to be Announced Next Week – Rumor

New Metro Game Expected to be Announced Next Week – Rumor

4A Games could finally reveal more details about the franchise's next mainline title, which was confirmed to b...