Xbox Is Still All About Software, Microsoft’s Aaron Greenberg Asserts

"It's all about the games."

Posted By | On 17th, Jun. 2016

greatest lineup in xbox history

In the excitement and hubbub that surrounded Microsoft’s reveal of the Xbox One Scorpio at their excellent E3 showing this year, it’s easy to forget that the company showed off quite a few great upcoming games too. These are all going to be exclusive to Xbox (and Windows 10, if one wants to get really specific and technical), and apparently, the staggering breadth we have seen isn’t all that there is to see- there appear to be even more Xbox games in development than what we know.

This is because, even though the hardware might be what has everyone excited, the Xbox brand remains all about the software, according to Xbox head of marketing Aaron Greenberg. Speaking during Microsoft’s E3 live coverage, Greenberg hinted at a great lineup to come for Xbox.

“Of course the games is what it’s all about, right? This year we’ve shown that over the next year we’ll launch more first party games that we’re developing with our internal studios and our partners that we’ve ever had in the history of Xbox,” he said.

It is all about games- having the most powerful hardware won’t do anything for you if you don’t have the games to show it off and make use of it. Good to see that Microsoft understand the value of exclusives, and I can’t wait to see what more games they may have in the works.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Eiyuden Chronicle: Hundred Heroes Developer is “Moving Forward” With Sequel

Eiyuden Chronicle: Hundred Heroes Developer is “Moving Forward” With Sequel

Rabbit and Bear Studios' Suikoden spiritual successor launches on April 23rd, but it's already looking to make...

Dying Light 2 Stay Human Receives Gear Loadouts, Visual Improvements and More in New Update

Dying Light 2 Stay Human Receives Gear Loadouts, Visual Improvements and More in New Update

The night-time across all difficulties has seen nerfs to Volatiles and Spitters, and over 70 scenes and dialog...

Fallout 4 Was the Best-Selling Game in Europe Last Week, with Sales up by 7,500 Percent

Fallout 4 Was the Best-Selling Game in Europe Last Week, with Sales up by 7,500 Percent

Fallout 76, Fallout: New Vegas, and Fallout 3 also enjoyed significant sales boosts, with all three also re-en...

Dying Light 2 Stay Human Update Adds the Most Challenging Difficulty Yet

Dying Light 2 Stay Human Update Adds the Most Challenging Difficulty Yet

Nightmare Mode introduces level 5 Tyrant chases, flashlights dimming and cutting out with continuous use, and ...

Octopath Traveler is Back on the Switch eShop

Octopath Traveler is Back on the Switch eShop

The RPG was delisted from the store in early March, following which Square Enix reassured that the game's remo...

Kingdom Come: Deliverance 2 Launches in 2024, Per Leaked Video

Kingdom Come: Deliverance 2 Launches in 2024, Per Leaked Video

The sequel will launch for Xbox Series X/S, PS5 and PC and looks to feature a new character embarking on a kni...