Xbox Live sees record growth rate

Posted By | On 28th, Jul. 2011 Under Industry News, News

Microsoft has revealed that Xbox Live, which had 30 million users at the beginning of this year, now boasts of 35 million users. Robin Burrowes, Xbox Live product marketing manager for EMEA [Europe, Middle East and Africa] said to CVG: “The last twelve months has been our biggest in terms of acquisition [of new members] – in the EMEA region and globally… And we’re actually forecasting the next 12 months to be even bigger.

“We’ve certainly got aspirations in the console space to be the No.1 in terms of market share. Those aspirations are clear. We’re exceptionally confident that the 12 months ahead will spark [Xbox Live’s] growth.

“We’re making sure we’re aligned behind the core games that have been the lifeblood of Xbox Live. With Modern Warfare 3, FIFA 12, Gears 3, Forza 4 and Halo Anniversary all coming in a very action packed period , it’s a very strong time for us.

“But the second wave of Kinect titles will have a deeper, more obvious Xbox Live component to them, from multiplayer in Kinect Sports [2] to co-op modes in Dance Central [2] – suggest we will be harnessing the power of those games more with Xbox Live.”

Microsoft also seems to be readying itself to make a lot of new announcements about several new entertainment partners this autumn.

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