You go, Xbox One!
Xbox One has now sold a million units in the UK, MCV reports. This milestone comes after three weeks straight of the system outselling its chief competitor, the PlayStation 4, in the region (although the Xbox One is still trailing the PS4 in the region in terms of overall sales- the PS4 managed to hit a million units sold in the region a while ago).
However, the recent momentum is definitely good news for Microsoft, and puts the Xbox One squarely back in the race with the PlayStation 4- the lifetime sales of the Xbox One currently stand at 10 million, compared to the PlayStation 4’s 13.5 million units worldwide. In the US and in Japan, the Xbox One has been routinely outsold by the PS4, and in Europe, it has been a bloodbath. However, a series of aggressive bundling, pricing, co-branding, marketing, and game release tactics seems to be putting Microsoft back in the sales race now.
This holiday season promises to be interesting from a sales perspective for all three consoles. Let’s see how it goes.