Microsoft gives a rather vague clarification regarding the same.
Those of you who are drooling to get the Xbox One Wireless Controller may have to go through GAME to pick it up. The controller was announced this year at E3 and has features such as paddles interchangeable analogue and interestingly enough the option to reassign button inputs operating the Xbox One app. Not to mention it will cost you a whopping $149.99/£129.99.
However GAME’s website shows that the controller is “Only at GAME”. Websites such as Amazon have stopped taking pre-orders, and isn’t sure when the item will be back or will be in stock. Interestingly enough Microsoft isn’t being really helpful or showing much clarification. “We’re excited to launch the Xbox One Elite Wireless Controller later this year, and look forward to sharing UK retailer availability soon,” Microsoft said to VideoGamer.
So if you are interested in buying your controller, you should pre-order yours from GAME before it runs out of stock.