Microsoft is trying to build a larger market in Japan.
Microsoft’s home consoles have never had much of a footing in the Japanese video games market, but it looks like they’re trying to change that with the Xbox One. We’ve already seen games that would cater to such audiences announced for the system, such as Code Vein and Dynasty Warriors 9, but apparently, there’s more to come, according to Xbox Games Marketing General Manager Aaron Greenberg.
Greenberg recently spoke about the issue with DualShockers during Gamescom, and if what he says is anything to go by, people can expect more similar announcements in the future. Greenberg said Microsoft has had and continues to have great relationships with Japanese developers and creators, having worked with them both internally and externally, and Microsoft are trying to maximize on these relationships.
Greenberg said that the Japanese game makers are always the quickest to accept and experiment with latest hardware technologies, which is something that they have been doing with the Xbox One X as well. Apparently, reception from Japanese creators for the latest hardware has been good, and while there isn’t anything to announce just yet, there is going to be something in the future.
A game like Scalebound would surely have gone a long way in catering to Japanese audiences, but obviously, that isn’t going to happen anymore. Here’s hoping there’s some similar announcements around the corner.