Departures and plummeting stock share prices continue to dog the social games dev.
As if things couldn’t get worse for the creator of Farmville and various other “Ville” games for Facebook Zynga, with it’s CFO and treasurer recently departing, Apple director Bill Campbell recently spoke to the Wall Street Journal about a meeting he had with CEO Mark Pincus on how to turn the company’s fortunes around. Campbell states the Pincus was in tears at the meeting.
Campbell is a veteran who helped CEOs like Steve Jobs and Eric Schmidt, and had been called investor and venture-capital firm Kleiner Perkins Caufield & Byers for advising Pincus due to plummeting prices of it’s shares. Of course, they did mention that Campbell might not be able to make much headway in this situation.
When asked about departures from the company, Pincus told the WSJ, “Rapid change in player habits and social technologies have dictated fundamental changes at Zynga. And when businesses change, it’s inevitable that some people will choose to leave. Mobile turned out to be more different than anyone expected, in terms of monetization and also user experience.”
Stay tuned, as we cover the Zynga’s ever quickening fall from grace.