CDPR: Industry trending toward over-exploiting consumers

Posted By | On 17th, Jul. 2012 Under News | Follow This Author @KartikMdgl


CD Projekt Red’s Martin Iwinski had some bold things to say about the direction the industry is heading, and he believes it is now borderline over-exploitation which will eventually cause their customers to say “It’s enough!” and stop supporting these companies.

He also lashed out at the DLC process and revealed that it’s better to give out that content for free which will result in more sales rather than nickel and diming their customers.

“When we had that publishing deal, we went to the publisher, and said, ‘So we have this idea where we make all this stuff, all this new content, and you don’t pay anything for it, we give it away for free. How about that?’ The publisher went all big-eyed and said, ‘Whoa! Let’s charge 10 dollars! 10 Euro!’ But we believed that we would sell more units if we put it out for free,” he said in an interview with Gamasutra.

“And when we put it out for free, we saw a boost in the sales with the Enhanced Edition because it just created good will, and it refreshes the product.

“You can always do it from two angles, and sadly I see the industry trending toward over-exploiting the gamer, and I think this will come back to the publishers that are doing that, and eventually, people will stop buying their stuff. That’s just not the way things work.”

Some wise words there from Iwinski, but I wonder if that’s enough to change how the industry operates.


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