Dead Island Franchise Sells 5 Million Copies
A landmark for the zombie smashing franchise.
The zombie bashing video game franchise, Dead Island has now sold over 5 million copies. Deep Silver announced that this figure includes both retail and digital version.
The first game which was released back in 2011 was appreciated for it’s several gameplay mechanics but was criticized for technical bugs. The next installment in the franchise, Dead Island Riptide is due this year.
Klemens Kundratitz, CEO of Koch Media said: “While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay. Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”
Check out this gameplay video from Dead Island: Riptide.
Menno van der Bil, International Commercial Director, Koch Media said: “We’re very proud to have achieved five million units sold worldwide! We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide, our upcoming next installment, that will be released later this year.”
“The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even surprising touch can be expected from Deep Silver.”
We will see how Riptide performs when it hits the PlayStation 3, Xbox 360 and PC this April.