Halo 5 Microtransactions More Financially Successful Than Any DLC For Franchise Before, Says Michael Pachter

Plus, it helped maintain the player base.

Posted By | On 10th, May. 2017 Under News | Follow This Author @Pramath1605


Halo 5‘s controversial microtransactions for Warzone mode were meant to be a way for 343 Industries to keep new maps and similar content free for everyone. This way, the community would not be split, and revenue would instead be generated by optional in game content (albeit content that really can influence your performance in game).

That gambit seems to have worked. Wedbush Securities analyst Michael Pachter recently noted on his webcast that Halo 5‘s microtransactions had been an incredible financial success for Microsoft, bringing in more money in six months than DLC packs for Halo previously had managed until then. He also noted that they had been successful in not splintering or alienating the community, and had kept the existing playerbase engaged and high. In other words, not having to buy new map packs every few months had led to players sticking around with the game for longer.

This is similar to a strategy that Ubisoft adopted with Rainbow Six: Siege, and in the end is far more consumer friendly than traditional shooter DLC, so I am glad to see it catching on. Halo 5 is available on Xbox One exclusively.


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  • STRIKE

    I agree especially when it’s well balance and it’s optional. Optional Microtransactions >>>> Paid DLC that splits the community.

  • DA-ROOSTER

    The hardcore and the mainstream media b!tched about Halo 5’s optional Req packs for WarZone but it turned out to be the best thing for Halo 5 because of the revenue from Req pack purchases 343 was able to offer free DLC maps for all players without the need to split the community

    • Old Skool

      True. I wish all popular shooters would follow this path.

    • Learned Handgun

      And the amount of extra stuff added was great. I never purchased one req pack, but I have everything unlocked. Never felt like I was at a disadvantage.

  • Mr Xrat

    So Xgimps are whales. What a surprise. A cornerstone of mobile gaming’s rip-off predatory practices being made popular on consoles. Amazing how that entire ecosystem is essentially metastasizing cancer.

    • Cynthiasszabo

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  • Ocelot forgot his meds

    But what about Sony’s single player hack n slash and anime games that are worthless after beating ? Maybe they will make $ when they come to PSnow on PC.

    Fing hilarious.

  • marhorn

    It’s xbot….he’s admitted to using that alt. Hilarious isn’t it?


 

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