Microsoft A More Influential Gaming Brand Than Sony, Study Discovers

And both are apparently far ahead of Nintendo.

Posted By | On 14th, Jan. 2016 Under News | Follow This Author @Pramath1605


CES influential company

While PlayStation and Nintendo are far older, more entrenched gaming brands than Microsoft, having multiple decades of history, and iconic hardware and software under their belt, it appears that in the immediate here and now, Microsoft is far more at the forefront of gamers’ minds than either of them. A study conducted by marketing firm ScribbleLive over CES seems to confirm as much.

Speaking of their study and the methodology behind it, ScribbleLive said “The ScribbleLive Insights application analyzed over 100 million articles from news, blog and social media sources to identify opinions from and reactions to the various product categories, people and brands featured at the event. Insights calculated a proprietary influence score (the “attention index”) based on the people or entities that reacted to an announcement. This was weighted by their influence on a given theme, the credibility of the outlet where the reaction was published or consumed, and the volume of reactions generated by the opinions within the studied timeframe of January 1-8, 2016.”

The results are truly surprising- Microsoft leads over Sony by a fair bit (though it is important to note that PlayStation has its own discrete category, which when combined with Sony, would gain a healthy lead over Microsoft- Xbox has no such distinct category). Amusingly enough, Oculus seems to be more influential than either of those.

Of course, what with this study being conducted at CES, a technology show, and seemingly being conducted in a very short timeframe, the results are bound to be biased in favor of companies with more technology heavy showings (which would explain why Nintendo doesn’t score highly here- they didn’t have any presence at CES, while Sony’s presence was mostly not related to their gaming products).

Still, it makes for some interesting insight, that is for sure.


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  • Starman

    FACTS !!!!!!!!

  • Riggybro

    “though it is important to note that PlayStation has its own discrete category, which when combined with Sony, would gain a healthy lead over Microsoft- Xbox has no such distinct category”

    Although the headline did get our attention so well played Gamingbolt sir!

    • Starman

      The final word is in from the experts, not you little wannabee fake techs/analyst …. so STFU !!!

    • Riggybro

      Do you use a scrap book or is your newspaper clipping collection of Sony articles taped to your wall so you can throw darts at them?

      FYI: the nurse will be around at 11 with your meds.

    • Starman

      Good , because I need a PERC…… after dealing with fangirl , little girls acting like guys online (trying to act like guys)….

    • Riggybro

      Are you saying there is something inherently wrong with the female gender so calling me female is an insult? I don’t get it.

  • kevin

    Yeah I think it’s funny how this “study” gave Sony and the ps4 separate categories but Microsoft just had Microsoft which I think is weird. It skews it towards Microsoft that way because Microsoft has a whole is influential but I bet you any money if this study would have given xbox it’s own category which it really should have it would not have been ahead of the ps4 category which is why this study is flawed. Oh but congratulations gaming bolt that headline really is a piece of work lol

    • Riggybro

      Exactly it’s like comparing Apple with Samsung’s toaster division.
      And then saying Apple wins by a landslide!

    • Starman

      Oh STFU and stop co-signing … just except the truth … Sony crooked marketing strategy’s only work on small minds , that can’t think outside of the box… like you dummies…..lol

    • Riggybro

      You sound like you need psychological help.

      Are you trapped in a padded cell somewhere surrounded by several plastic bottles of your own urine?

    • Starman

      You dummies never have any hard fact , only insults….

    • Riggybro

      Ok Hannibal Lector.

    • Dhir Shah

      nope that person is just stuck in ps3’s cell.

    • Starman

      Salty are you…? (in my Yoda voice)…

    • kevin

      No just pointing out facts

  • XbotMK1

    This test is very flawed.

    “The Scribblelive Insights application analyzed over 100 million articles from news, blog and social media sources to identify opinions from and reactions to the various product categories, people and brands featured at the event. Insights calculated a proprietary influence score (the “attention index”) based on the people or entities THAT REACTED TO AN ANNOUNCEMENT. This was weighted by their INFLUENCE on a given theme, the credibility of the outlet where the reaction was published or consumed, and the volume of REACTIONS GENERATED BY THE OPINIONS within the studied time frame of January 1-8, 2016.”

    First of all, this whole “influence test” was very selective and limited in scope and it’s analysis.

    Secondly, this test judged who was more influencial by using the number of reactions. But they didn’t specify whether those reactions were positive or negative or if the influence was positive or negative. Microsoft could’ve had more negative influence. Also, having more reactions doesn’t necessarily mean you have more influence. They also didn’t specify if the influence score was only calculated by how many journalist wrote articles or how much attention the articles drew in. Just because more journalists may have wrote articles about a product doesn’t mean that product was more influencial. It just means more journalists reported on it.

    Lastly, the results can be laughable. I have a hard time believing Oculus was more influencial. May be it was most popular because of the price announcement, but that doesn’t mean it had more of an influence.

    • Michael

      Stop hating, pony.

    • XbotMK1

      So, stating facts, pointing out flaws in a test is considered hating?

    • Starman

      STFU !!!!

    • XbotMK1

      No

    • Rodney Patrick

      STFU and stop letting Sony tea baging you

  • CouldntComeUpWithAName

    Not really buying it, Sony when it comes to gaming is the most influential and that can be clearly seen by the PS4’s success. I still love my Xbox One more but reality is reality…or Sony wouldn’t have won December of 2015. Just saying.

    • Starman

      After that comment , you’re not even worthy of the real truth …

    • CouldntComeUpWithAName

      Meh

  • Bobby

    How did Oculus outscore Microsoft in this study?

    VR is going to be a niche catagory given Oculus pricerange is $600? And requires a very powerful computer.


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