Phil Spencer Says Catching PS4 Sales Isn’t His Priority

The Xbox One chief says he’s more worried about the Microsoft gaming community than what his competitor is doing.

Posted By | On 13th, Aug. 2015 Under News


Phil-Spencer

Since the Xbox One and the PS4 launched, Sony has held the upper hand when it comes to sales of units in a very big way. This year, the Xbox One has made some serious inroads when it comes to catching Sony and the Playstation 4 and making this a real contest. The company has come up with ideas like backwards compatibility that Sony hasn’t even offered yet. It was also the first to launch a console with a larger hard drive in order to make it easier for players with large downloadable games libraries.

Despite all of this Phil Spencer says his primary goal isn’t to “catch” Sony. Instead the Xbox One chief’s primary mission is just to make sure his console has a strong standing and is well received. He believes the rest will take care of itself. Talking to the Eurogamer, he laid out how he sees where his product stands now. “All I can do is focus on Xbox, and I love that. I love our fans and the partners we have. We’re growing Xbox year on year, we’re bigger than we were this time in the 360 generation, so generation over generation we’re in a better spot, year over year we’re in a better spot.”

Spencer went onto claim that he really doesn’t even think about how many units Sony has sold. While that might seem an awful lot like someone would say no matter who they were and where they were in the market share, it’s still a healthy approach. You don’t want execs always being reactive with their product to what their competitors are doing. Instead, they should be looking to innovate on their own. Phil Spencer seems to share that belief publicly.


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  • Riggerto

    PHIL. I believe every word you say.

    • Orion Wolf

      This dud is a fekn liar, dont believe him!!!!!!!!!!!

      Like al that clowd bullshet hes talkin about, for fuke sake Marc Cereney himnself saide thet the tachnology is at laste 15-30 yars awey!!!!!!!!!

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      Dear Abba, Thank you for loving me, I am so sorry for the way I’ve fail you in so many ways in my life.. But I believe in what you said that you sent your Son Jesus to die on the cross for my sins. To take the punishment that I deserved for my transgressions. And right now I am trusting in Jesus and Jesus alone to save me from my Sins”. THANK You, for forgiving me, and help me to start living the,rest of,my life for you in Jesus Name Amen”.

  • JURIM-KILLZONE
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      THX again…

      I love Jesus, and all we need it… 🙂

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      Dear God, Thank you for loving me, I am so sorry for the way I’ve failed you in so many ways in my life. But I believe in what you said that you sent your Son Jesus to die on the cross for my Sins. To take my punishment that I deserved for my transgressions. And right now I am trusting in Jesus and Jesus alone to Save me from my Sins”, Thank you for forgiving me and help me, to start,living the rest of my life for you.

      in Jesus name Amen”.

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  • Psionicinversion

    Nice one Phil you do it for the xbox, Sony will mess up next generation so last the foundation for the good stuff and it will come into place

  • kamilz

    Why? I bet because his priority now playing Destiny (on PS4, heheh).

  • XbotMK1

    http://www.gameinformer.com/b/news/archive/2014/08/12/i-want-to-win-this-generation-says-xbox-boss-phil-spencer.aspx

    Your article is written in a way that looks like you’re just damage controlling Phil Spencer’s lies. Your argument doesn’t make sense. You said, “You don’t want execs allways being reactive with their product to what their competitiors are doing”

    But that is exactly what Microsoft’s existance is about. Phil Spencer is just trying to damage control, sidestep, and sugar coat sh*t by saying, “Oh, we don’t think about sales, not everything we do is for sales, not everything is a reaction to PS4 sales” when the truth is that he is thinking about PS4 sales. Microsoft’s exists for the sole purpose of getting sales. Everything Microsoft does is a reaction to sales and/or competitors. It doesn’t matter whether it is proactive or reactive.

    – Microsoft reverses DRM <- Direct reaction to the PS4's sales (and Gamingbolt praised Microsoft for it)

    – Microsoft opens a feedback website a year later <- Direct reaction to the PS4's sales and a direct copy of Sony's strategy of listening to consumers a year prior and how Sony had a similar way to allow fans to give feedback(and Gamingbolt praised Microsoft for it) (and Phil Spencer is really just acting like a Shuhei Yoshida wannabe)

    – Microsoft creates "Games for your Gold" <- Direct reaction to PlayStation (and Gamingbolt praised Microsoft for it)

    – Microsoft unbundles Kinect <- Direct reaction to the PS4's sales (and Gamingbolt praised Microsoft for it)

    – Phil Spencer announces Rise of The Tomb Raider exclusivity <- Direct result of Microsoft wanting to increase Xbox One sales (and Gamingbolt praised Microsoft for it)

    You can't praise Microsoft for everything they do and then turn around and say, "You don't want execs allways being reactive with their product to what their competitiors are doing" when everything Microsoft does is a reaction to competitors. It doesn't matter whether Microsoft is trying to come up with new ideas or just stealling ideas (which is really all they do), everything Microsoft does is for sales.

    So basically what Phil Spencer is saying is, "We don't want money or sales"?

    • Rodney Patrick

      You need to sit down somewhere please do us all that favor


 

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