PlayStation and Mercedes Benz Partner for “GT6 Racing Challenge” in India
Sony PlayStation has announced a collaboration with Mercedes-Benz for the “Mercedes-Benz GT6 Racing Challenge”, which allows players to take part in a racing championship across 42 PlayStation zones across India including at Reliance, Landmark, Croma, Jumbo, Game4U, Zinklo and Gamineazy until December 1st, 2013.
The championship will be taking place in Mumbai, New Delhi, Gurgaon, Bangalore, Ahmedabad, Kolkata, Chennai, Hyderabad, Lucknow and Pune, with players facing off in GT5 game. Two finalists will then compete in Gran Turismo 6 when it launches in Mumbai on December 6th.
Country Head of PlayStation India Atindriya Bose stated that “The partnership with Mercedes-Benz allows us to offer a combination of the virtual and real life experience of driving one’s dream car. Gran Turismo 6 focuses on the high-end simulated driving experience. The GT6 branded Mercedes-Benz car is an opportunity to relive the experience in real life as well. “
Managing Director & CEO at Mercedes-Benz India Eberhard Kern stated, “Both the brands have the right synergies and we have seen this through all our partnerships with Sony PlayStation globally. I am delighted to extend this association to the Indian market as well. The technology used in the game is the closest one can get to drive the actual car and I am confident the Mercedes-Benz GT 6 Racing Challenge will create new levels of excitement for gaming enthusiasts. I look forward to a great GT tournament.”
Gran Turismo 6 releases exclusively for PS3 worldwide on December 6th.