‘PlayStation VR Will Take A Ton Of Marketshare If It’s Priced At $500 Or Below’ – Michael Pachter

‘If I get a ‘dumbed down’ version of it for $500, instead of a super high quality one for $1500, I’ll take the $500 version all day long.’

Posted By | On 15th, Mar. 2016 Under News | Follow This Author @Pramath1605


PlayStation VR

With the pricing details for Oculus Rift and Valve and HTC’s Vive, all eyes are now on Sony- the last of the big three VR vendors has not yet announced launch or pricing details for their upcoming PlayStation VR headset. But Michael Pachter, the analyst at Wedbush Securities who is well known in the video game world thanks to his predictions about all things gaming, believes that we are due to get some final concrete information on the headset some time soon- and that, if Sony price the headset right, it could dominate the nascent market for VR solutions entirely.

“I think that PlayStation VR will be a big deal [at Sony’s E3 this year],” Pachter said to GamingBolt. “They’re showing it at GDC, hands on, and we’ve all seen it a bunch. I would imagine E3, that would be their big announcement. So you’re gonna have Oculus, and Vive in the marketplace by E3, and I think that Sony is kind of under the gun to announce pricing. So I think that will be the biggest announcement from Sony at E3.”

Pachter went on to say that if Sony prices it under $500, they could have the lion’s share of the VR market.

“I’ve said it before, if it’s under $500, it’s going to be a bargain, and it’s going to probably take ton of share,” he said. “Because obviously, if you’re one of the 35 million, now probably closer 40 million, PS4 owners, you can buy a PSVR headset, and that will work out of the box.”

But don’t Oculus Rift and HTC Vive justify their costs by being far better, more high end, premium VR experiences? Pachter does not necessarily think so.

“A lot of people push back, and say that it’s underpowered… but, you know, and I’ll have a better feel for this next week when i get my hands on it at GDC, but I don’t think most consumers really care. I think VR is fun, and it’s novel, and the point is, if I get a ‘dumbed down’ version of it for $500, instead of a super high quality one for $1500, I’ll take the $500 version all day long.

“And I frankly think that VR now is still just a novelty… I mean, there’s nothing in VR yet that I look at and feel that I must have, and it’s a lot easier to spend $500 on something like that just for the novel experience, than $1500.”

In a sense, Pachter is right- the market has historically shown that it’s willing to settle for ‘good enough’ for a cheaper price. That’s why the Wii dominated last generation, that’s why mobile games do so well against their handheld game counterparts. So yes, I can see PlayStation VR dominate the Oculus and the Vive, at a cheaper price of entry upfront, and without the requirement for a high end rig.

Of course, will it be priced at the requisite sweet spot price? Pachter thinks that price is $500 or below – but will Sony price it that low? We’ll find out soon. In a few hours, Sony will show off the PSVR at GDC in depth– hopefully, pricing details are finally announced then.


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  • jacksjus

    Now that the other’s have announced their pricing I imagine Sony won’t go to low because no matter what they will be the cheapest. My guess is $399 for PSVR. Anything over this will be problematic for Sony as this already exceeds the price of a PS4.

    • Professor Murder

      Nice prediction bro!
      Right on the money.
      Although, the PS Move controllers and PS4 Camera are sold separately. Still a deal.

      Comes bundled with what’s pictured here.

  • kee1haul

    The man that is rarely right speaks again. HOWEVER, price is king. They could indeed get a huge market share, its just how big that market actually is.

  • Truth™
    • armyk

      FHD…

    • Truth™ PSVR 960×1080®

      960×1080

    • armyk

      for each eye. and it is still 1080p… not 720p

    • Professor Murder

      Stop trolling!

      1080p = 1920 x 1080

    • Truth™ PSVR 960×1080®
    • Psionicinversion

      can still be upscaled

    • RunningGreat

      When I read Stop Trolling, that the PSVR is 1080p, I was extremely saddened. There is no way, i’m buying for 500 dollars a screen worse than my Note 4. Even with a 2K display on my Note 4 I see the screendoor effect. No thanks Sony, who are you kidding. Not me.

    • Professor Murder

      It’s 400 dollars.
      Why would you need 4K on something so small? this isn’t a 60 inch Television. How would having it 1080p be ‘saddening’? That’s great for a 5 inch screen, even if it’s only a couple inches from your eyes.

    • RunningGreat

      “It’s 400 dollars.

      Why would you need 4K on something so small? this isn’t a 60 inch Television. How would having it 1080p be ‘saddening’? That’s great for a 5 inch screen, even if it’s only a couple inches from your eyes.”

      Sup Professor. I understand that a 1080p or even a 2K screen might be fine for everyday use, but in VR headsets images can become quite pixelated. since the resolution is split across two eyes. It’s called the screen door effect. For example, a 1080p screen becomes 960 x 1080 pixels in a VR unit.

      This might seem like enough, but don’t forget that the display appears much larger in a VR headset, thereby diluting the quality of the image.

      Most people who try VR for the first time say how cool it is, but they almost always notice that the picture needs improvement. A 4K screen will play a big part in improving the experience by giving a 1920 x 2160 pixel resolution per eye.

  • HAppY_KrAToS

    The problem with Sony is they have been waiting all these months, to be the last to announce their price.

    Just like they waited until Microsoft announced the x1 at 499, to say ‘our is only 399’, and, for sure, if the x1 was announced at 599, then they would say 499…. all that mattered was being ‘cheaper’.

    If the oculus is 799, and the others, 699,
    Why would Sony sell their PSVR at 349 or 399? No, all they need is being CHEAPER. That’s why they will just want to be the best price. Even at 549$, THEY’RE STILL the best price.

    If they can sell the PSVR at 599$ WHILE STILL BEING CHEAPER, why would they sell it at 399 or less?

    No, they just want/need to be 100-120$ cheaper, at that’s fine for them. And as soon as the competition drops the price by 50 or 100$, they can still be the cheapest one.

    For me, the PSVR will be only 100$ cheaper than the 2nd best price. That way, Sony can still win the market, by offering the cheapest VA UNIT, while still making a lot of money.

    • angh

      Looks like you have no future in prediction business;)

  • PachterStation

    Forget about how much VR will cost, it’ll be a short lived gimmick. I wouldn’t part with more than £150 for an add-on. Sony are making enough money from PS4 as it is, and that’s just consoles sales. They must be making millions from licencing.

    • RunningGreat

      People who say it’s a gimmick never tried it period.

    • Bilal Prince-Ali

      Like @runninggreat:disqus said.. you’ve CLEARLY never used it so your opinion means nothing! It’s not a gimmick its a new platform!

  • Professor Murder

    $399 it is! But you still have to buy a $49.99 PS4 Camera(Sony says it’s required and PS Move controllers(which you should be able to grab RIGHT NOW for cheap at any nearby pawn shop)).

    Still a great deal compared to all of the forecasts of $500 for the launch price.

    • Marlene Gallant

      I am getting a salary of 7100 dollars each week. Over a year ago I was in a horrible condition , jobless and no bank credit ….if Thanks to one of my friends who showed me a way where I was able to gather myself and making average of 56 d/h. So it can change your life as it has changed mine.

      Look here for details
      btb…

    • Bilal Prince-Ali

      you can find the camera super cheap! its not full retail price no more thats for sure and you can find move controllers (optional.. depending on the games) for SUPER cheap.. between £5-£10 here in the UK


 

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