Xbox Boss On Competing With Sony- I Want The Industry To Grow, Their First Party Is Doing Well

“I think about gamers first.”

Posted By | On 15th, Jun. 2017 Under News | Follow This Author @Shubhankar2508

Xbox boss Phil Spencer has always been very vocal about his priorities in the gaming industry, and how he doesn’t think about competing with Sony or PlayStation, but about helping the industry at large grow further. In an interview with GameSpot, he once again reiterated those sentiments, saying that he thinks, first and foremost, about gamers, and doesn’t look at Sony and PlayStation as competition.

“I think about gamers first,” Spencer said when the PlayStation versus Xbox “console war” topic was brought up during the interview. “I think about games first. I want us as a games industry to continue to grow. That’s why I’m here. There are a billion gamers on the planet. Our business is doing well on Xbox, Sony have done a great job with PlayStation, and I love what Nintendo’s done with the launch of the Switch.”

Spencer went on to speak about how the console market has grown exponentially over the last few years, despite how there had been rampant predictions everywhere that with the advent of mobile gaming, console gaming wasn’t going to last much longer. “Five years ago when I was here, it was all like ‘the death of consoles, everybody is gonna play on their iPad, why don’t you guys go home’. Honestly, those were the questions. And now we’re sitting here with Sony doing really well, we’re doing well, the Switch has come out of the gate incredibly strong. I don’t get those questions anymore, so that feels good.”

“I see a vibrancy in the games that are here, across all platforms,” Spencer continued, speaking of video games that were present and shown-off at this year’s E3. “I watched Sony’s [E3 press event] yesterday, I thought Spider-Man looked great. They’ve got a strong collection of games that they’re showing, their first party is doing well. We showed forty-two games, and there was Mario this morning,” he added as a smile touched his face.

However, Spencer doesn’t appreciate the fact that people online are, more than anything else, always looking to pit the PlayStation and the Xbox against each other. “It’s a great time to be in this industry,” he said, “and for people to try to make this industry about fighting with each other as opposed to growing the industry itself… I just don’t think it’s a long-term view on an activity that I love, which is playing games. I grew up playing games with my dad, I played games with my daughters. I wanna be playing games for the next forty, fifty years- as long as I’m around.”

He continued- “I think the infighting that I feel on the internet, and I’m sure you guys see it on your message boards, it doesn’t feel like an investment for what it means for gaming to grow. We don’t have to see another company fail in order for us to succeed,” he concluded. “It’s not part of the math of running the business.”

That’s a very admirable sentiment, not just because of its simplicity, but also because it makes so much sense. People in our industry often have a hard time wrapping their heads around the idea that all the so-called “competition” can be doing well at the same time. Spencer seems to get it, and it’s great to see him publicly acknowledging it and actually putting it into practice.

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  • Mike Clyne

    Well, if he really doesn’t want to be in a console war with Playstation, he should put out a different type of console.
    Nobody fights about Nintendo versus Playstation because they are completely different styles and aimed at different types of players. But PS and Xbox are going for the exact same crowd and offer the same type of experiences.
    It’s like being confused why Coke and Pepsi can’t just be friends.
    Although, he says he doesn’t like taking of sides and comparisons with one breath, but dismisses Pro as even being in line to compete with Xbox One X, which is to egg it on.
    This guy’s always been full of crap, though. Just like the rest.
    Anyone who thinks he’s sincere should never be trusted to buy a car alone.

    • Learned Handgun

      You don’t think that the level of fan boy hostility occurring in the “console war” nonsense is a bit out of control?

      And do you really think PlayStation not having a competitor in the market is a good thing?

    • crazy_black_man- ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      LOL. Its been pretty good so far. Are you gonna cry?

    • Learned Handgun

      Then why do you troll so hard?

    • crazy_black_man- ✓ᵛᵉʳᶦᶠᶦᵉᵈ

      Are you crying?

    • Learned Handgun

      Yes I’m crying because I’m a fanboy loser

    • Dougdec92

      eeerm sony hasnt had a competitor since the one year gap bn releases of the xbox 360 ans the ps3, dont pat yourself in the back with that one, Sony does well by gamers by releasing games, nintendo releases games…so?

    • Learned Handgun

      And i guess you’re not posting on an xbox article.

    • Dougdec92

      true my man, Phil is a case

  • Riggybro

    Ha this Spencer fella must be going mad with his mixed messaging.

    Makes you feel all slimey and dirty… yuck… I need to take another shower to wash it off..

    • crazy_black_man- ✓ᵛᵉʳᶦᶠᶦᵉᵈ


    • Dougdec92

      lol indeed, i wish i could say he made my day with these over the top hilariousness but i always end up disgusted by him.

    • Dougdec92

      he actually has to let someone speak for him…he does a mess of things when he speaks…i think he has Sony-induced PTSD.

  • Dougdec92

    “I think about gamers first,…where are the games?

    I think about games first…..there arent much from your end, youll rather prop up a beast

    I want us as a games industry to continue to grow. That’s why I’m here. There are a billion gamers on the planet……………..Sorry thats why gamers are here, we grow the industry, you tailor to our needs or we wont invest in your platform

    We showed forty-two games…..come on , half is coming to the ps4 and teh other half i can still play on my pc anyways…in effect ….

    We don’t have to see another company fail in order for us to succeed…..we dont want xbox to fail, you are failing it all on your own…Sony is ahead because it is great, if you want to succeed, learn from them…money without brains lands you where you are…

    hmmmm, Phil has a problem and a great hypocrite at that too…


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