Xbox One at E3 2013 is “Absolutely All About the Games”

Xbox UK marketing director Harvey Eagle said this “very clearly internally in our planning.”

Posted By | On 22nd, May. 2013 Under News


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No matter who you talk to, it’ll be hard to find some one who thought Microsoft’s reveal of the Xbox One wasn’t less than impressive. This was mostly due to any real focus on gaming, but Xbox UK marketing director Harvey Eagle promises that E3 2013 will be a different story.

Speaking to GamesIndustry International, he stated that, “E3 is absolutely all about the games. E3 is gaming, gaming, gaming. We’ve been very clear about that internally in our planning.

“But we felt that there was another part, and we didn’t want to wait until after E3 to start telling that story. So that’s why we went with the plan tonight: to come out of the gate with the overall vision for the box, an all-in-one device with games, TV and entertainment.

“We didn’t want to forget games entirely tonight, because then there’s the risk that people think we’re forgetting them, and that couldn’t be further from the truth. But we tried to be clear that E3 completes the story, and that’s where you’ll see the games.”


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