9. Xbox One Price Announcement
We knew it was bad the moment those Microsoft chaps declared the price for the Xbox One. There's also a part of me that think Phil Spencer also knew it was bad when he announced those figures, if only for the fact that he seemed to choke up a bit before moving on to the UK and EU prices for the new system. When the company themselves know they're overpricing, you know it's a bad sign. Thanks to IGN for the footage.







