DYING LIGHT
Remember the days of weird sponsorship deals that made no sense? Mountain Dew and Doritos and whatnot? Activision were at the forefront of that, and one game that saw them pulling that trick was the first Destiny, which would reward players with XP boosts for buying specially marked Red Bull cans. Open world zombie title Dying Light mocked that in spectacular fashion, promising free premium weapons to anyone who’d post a picture of themselves drinking water.














