21m gamers in UK according to ISFE

Posted By | On 30th, May. 2012

A new survey  by the Interactive Software Federation of Europe, named GameTrack, has revealed that 21m people have played a game of some description in the past 12 months, an impressive 37% of the total UK population.

This data, along with much more, was revealed today by Ian Bramley, senior director of Ipsos Media, a leading market research company commissioned by the ISFE.

These reports claim to be the most comprehensive view of the European video game market to date, covering every platform and genre.

Bramley also shed a whole host of other interesting statistics about gaming habits in Europe:

  • 37% of UK residents, 21m people, played games in the past 12 months.
  • 50% of French residents, 29m people.
  • 40% of German residents, 31m people.
  • 90% of 11-year olds in Europe play games of some form.
  • Over 40% of 6-10 year-olds use apps.
  • Just over 10% of 45 or older use apps.
  • Nearly 25% of 11-14 year-olds in UK play games on social networks
  • Only 5% of UK residents play apps, online and retail games.
  • 68% of UK children play retail games. 65% play online, 43% use apps and 31% play all three.
  • 25% of UK residents play games on PC or MAC.
  • 25% of UK residents play games on consoles.
  • Around 80% of gaming revenue is through retail games.
  • 16% of UK market is in pre-owned games, 18% in France.
  • Half of all games played in Q1 2012 were apps.
  • Angry Birds most popular game in UK in Q1 2012 with 10% of the market

Source: MCV, GameTrack


Tagged With: , , ,

Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

SteamWorld Heist 2 Features Over 150 Guns and Items, Enemy Strongholds to Raid

SteamWorld Heist 2 Features Over 150 Guns and Items, Enemy Strongholds to Raid

The new Job system allows mixing and matching weapons to create new builds, while enemy strongholds can reward...

Manor Lords Developer Sets Expectations Ahead of Early Access Launch

Manor Lords Developer Sets Expectations Ahead of Early Access Launch

Slavic Magic says it isn't like Total War, Kingdom Come: Deliverance, Mount and Blade, or even Age of Empires ...

Hades 2 – New Boons, Characters, and Activities Detailed

Hades 2 – New Boons, Characters, and Activities Detailed

Zeus, Poseidon and more return, but players will run into plenty of new Greek deities like Apollo and Hestia o...

Hades 2 Technical Test Receives First Gameplay – Omega Attacks, Arcana Cards, and More Revealed

Hades 2 Technical Test Receives First Gameplay – Omega Attacks, Arcana Cards, and More Revealed

Supergiant Games showcases the first area of the rogue-lite, with Melinoë venturing forth to slay the Titan C...

World of Warcraft: The War Within 20th Anniversary Collector’s Edition Unveiled

World of Warcraft: The War Within 20th Anniversary Collector’s Edition Unveiled

It will include an art book, a statue, and a collectible pin, on top of everything included in the upcoming ex...

Final Fantasy 16 – Update 1.31 is Live Ahead of The Rising Tide’s Release

Final Fantasy 16 – Update 1.31 is Live Ahead of The Rising Tide’s Release

Quality of life features like Skill Sets, Quick Complete, and new Photo Mode options are available, along with...