Candy Crush Saga Dev Trademarks “Candy”

King talks about situations it would and wouldn't enforce the trademark.

Posted By | On 21st, Jan. 2014

Candy Crush Saga

Candy Crush Saga developer King recently trademarked the word “CANDY”. No, seriously. It trademarked the word and talked about pursuing clones that were infringing on the success of its multi-million dollar puzzle game which is available for iOS and Android.

In conversation with Games Industry International, a spokesperson for the studio assuaged concerns over the trademark. “We have trademarked the word ‘CANDY’ in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion. We don’t enforce against all uses of CANDY – some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so.” So if you’ve recently decided to create a first person shooter that has the word “Candy” in it, you’re safe.

As for instances where the developer wants to enforce its copyright, the spokesperson stated that, “The particular App in this instance was called ‘Candy Casino Slots – Jewels Craze Connect: Big Blast Mania Land’, but its icon in the App store just says ‘Candy Slots’, focusing heavily on our trademark. As well as infringing our and other developer’s IP, use of keywords like this as an App name is also a clear breach of Apple’s terms of use.

“We believe this App name was a a calculated attempt to use other companies’ IP to enhance its own games, through means such as search rankings.”

This sounds like a case of “best possible intentions” and could possibly go wrong at some point. Then again, maybe it couldn’t. What are your thoughts on the same? Let us know below.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

PS5 Pro’s PSSR On Par with Nvidia DLSS and Intel XeSS, Says Developer

PS5 Pro’s PSSR On Par with Nvidia DLSS and Intel XeSS, Says Developer

Gergo Horvath, a Graphics Programmer at Gaijin believes that PSSR is not only on par with DLSS and XeSS, but a...

GTA 6 Publisher Explains the Importance of PC: “We Are Selective” About Platforms

GTA 6 Publisher Explains the Importance of PC: “We Are Selective” About Platforms

Take Two's Strauss Zelnick understands the importance of the PC platform, but the company still won't launch a...

Infinity Nikki – Ability Outfits, Curio Domain, and More Detailed in New Overview Trailer

Infinity Nikki – Ability Outfits, Curio Domain, and More Detailed in New Overview Trailer

The free-to-play "cozy" open-world title has reached 30 million pre-registrations before launching on PS5, PC,...

GTA 6 Xbox Series S Performance Concerns Are a Non-issue, Says Take Two CEO

GTA 6 Xbox Series S Performance Concerns Are a Non-issue, Says Take Two CEO

Take-Two chairman and CEO Strauss Zelnick is not worried about any concerns related to Grand Theft Auto 6's pe...

Marvel Rivals – Moon Knight Confirmed, First Trailer Revealed

Marvel Rivals – Moon Knight Confirmed, First Trailer Revealed

Marc Spector joins the battle, wielding the powers of Khonshu to disrupt the battlefield in NetEase's upcoming...

Metal Gear Solid Delta: Snake Eater’s Aim is to Ensure That the “Series Lives on for Future Generations”

Metal Gear Solid Delta: Snake Eater’s Aim is to Ensure That the “Series Lives on for Future Generations”

Metal Gear series producer Noriaki Okamura wants a newer generation of players to embrace the series whilst ma...