Pokemon GO has been an undisputed and veritable phenomenon, and its unprecedented and record breaking success has, frankly, been insane. But as with all other games, and especially mobile games, which are more fad and trend driven than any other kinds, it was bound to plateau soon- and apparently, that is exactly what has started to happen.
According to new graphs from Axiom Capital Management, that were published by Bloomberg, Pokemon GO has seen a decline over the last one month, seeing an exodus of as many as 15 million daily users in this period- and investors and analysts are, naturally, exaggerating this trend for all it is worth, despite the fact that the downturn probably represents the next natural phase in the game’s life.
“The declining trends should assuage investor concerns about the impact of Pokemon GO on time spent on the above named companies,” says Axiom Capital senior analyst Victor Anthony, also noting that the decline could spell trouble not only for the game, but for all of augmented reality in general. Because predicting doom and gloom for a game wasn’t enough, no, he had to predict the demise of an entire format.
That said, Pokemon GO‘s popularity is definitely cooling down a bit- which was bound to happen, and which is in line with the trajectory for just about every other popular game in the mobile market. It will be interesting to see if Pokemon GO can at least hit a sustainable level of success in the coming months, however.
