Destiny 2 “Struggling Right Now”, Activision Add-On Revenue Likely to Suffer – Analyst

Cowen notes player dissatisfaction with microtransactions and franchise-low Twitch viewers.

Posted By | On 24th, Jan. 2018

Destiny 2 Curse of Osiris_05

The state of Destiny 2 has been a subject of much discussion over the past few months. While reviewed positively at launch, the lack of an end-game, numerous controversial changes, heavy emphasis on microtransactions and so on has caused a significant drop in the player base. Analyst firm Cowen and Company offered its own take on Destiny 2’s waning fortunes, saying that add-on revenue for Activision Blizzard would likely suffer over dissatisfaction with the franchise.

As per Seeking Alpha, Cowen reiterated the Market Perform rating for Activision Blizzard (ATVI +0.5 percent) with analyst Doug Creutz noting that Destiny 2 is “struggling right now with player engagement appearing to be on the wane.” This is opposed to Call of Duty: WW2 which has higher expectations for live revenue.

Though microtransactions haven’t been a big issue for the game like Star Wars: Battlefront 2, Creutz said they remain “source of player unhappiness.” As numerous content creators announced their de-emphasis on the franchise going forward, the low number of Twitch viewers (ranging from 4,000 to 7,000) were cited as “franchise-low levels” for Friday afternoons.

Bungie has announced several changes that will be coming to the sequel in the coming months which have been met with mixed reactions from fans. What are your thoughts on Destiny 2’s future? Can it be salvaged? Let us know in the comments below.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Square Enix Says it Will “Shift to a Multiplatform Strategy”

Square Enix Says it Will “Shift to a Multiplatform Strategy”

"We will create a global environment that allows more customers to enjoy our major franchises and AAA titles, ...

Final Fantasy 7 Rebirth and Final Fantasy 16 Sales “Did Not Meet Our Expectations” – Square Enix

Final Fantasy 7 Rebirth and Final Fantasy 16 Sales “Did Not Meet Our Expectations” – Square Enix

Though both games received critical acclaim, neither has been able to generate enough profits to meet Square E...

Final Fantasy 16 Peaks at Over 22,000 Concurrent Steam Players Upon PC Release

Final Fantasy 16 Peaks at Over 22,000 Concurrent Steam Players Upon PC Release

Square Enix's action title has released for PC after spending over a year as a PlayStation 5 exclusive.

Nintendo and The Pokemon Company Are Suing Palworld Developer Pocketpair for Patent Infringement

Nintendo and The Pokemon Company Are Suing Palworld Developer Pocketpair for Patent Infringement

"This lawsuit seeks an injunction against infringement and compensation for damages on the grounds that Palwor...

God of War Ragnarok’s PC Version Will Feature New Gameplay Settings, Also Coming to PS5 and PS4

God of War Ragnarok’s PC Version Will Feature New Gameplay Settings, Also Coming to PS5 and PS4

Players will finally be able to tone down the frequency of companion tips for puzzles, while an audio descript...

A Quiet Place: The Road Ahead Dev Diary Details Intense Stealth Gameplay

A Quiet Place: The Road Ahead Dev Diary Details Intense Stealth Gameplay

Lead game designer Manuel Moavero reveals details on the core mechanics that will form the spine of Stormind G...