Activision (or technically Activision Blizzard) has long been the king of the mountain in the video game industry, at least in the financial sense of things. They have some of the longest running and most profitable franchises under their belt, even if they don’t release a lot. Oh, and those lovely microtransactions.
As reported via Gamespot, Activision Blizzard’s latest financial report saw them make $1.2 billion USD, and yes that is billion with a “b” there, in just a three month period. While microtransactions are always big business, this is known, this marks a remarkable 69 percent improvement over the same period last year.
Of course, a lot can be contributed to this, particularly that we are still within the COVID pandemic and that is affecting people’s spending habits to various degrees. Still, 69% jump is quite something to see. Unfortunately, it’s not broken down as to what came from where, whether it’s from the massively popular Call of Duty Warzone or spikes in Candy Crush from their King branch. The only thing we can know for sure is that, either way, that’s a lot of green.