Activision CEO credits free to play experiences for increased monthly player numbers.
Call of Duty has seen its ups and downs throughout the years but there’s denying its abject popularity. Call of Duty: Warzone is one such example. Speaking to VentureBeat, Activision CEO Bobby Kotick confirmed that the free to play battle royale shooter has been downloaded 80 million times.
As such, Warzone has been fairly substantial for Activision’s monthly active player numbers with “free-to-play experiences” leading to over triple the number compared to last year. Kotick also added in the company’s quarterly earnings call that the total number of hours played was seven times higher as well. The popularity of Warzone has also led to changes in how Activision markets its other titles, like the upcoming Call of Duty: Black Ops Cold War.
“In August, millions of players gained access to the Black Ops Cold War reveal trailer by playing interactive content within Warzone, generating a true virtual watercooler moment, and driving substantial interest in the new release. Going direct to our network of player this way represents more effective marketing than any paid media network.”
As for Call of Duty: Black Ops Cold War, it’s out on November 13th for Xbox One, Xbox Series X/S, PS4, PS5 and PC. The PC trailer and specifications were recently released with the installation size clocking in at 175 GB for all modes. Those looking to play at Ultra settings with 4K resolution and RTX enabled will need 250 GB in total.