While the company may not release a lot games nowadays, Activision (officially known as Activision Blizzard) still rides pretty high when it comes to the financial side of things. Today we got a look at the company’s second quarter report and that doesn’t seemed to have changed as overall the quarter exceeded expectations.
In the Q2 2019 report, the period running from April 1st to June 30th (Activision reports via calendar year, not fiscal year) saw big success. The major news was that Player Investment has seemingly skyrocketed year-over-year. The company’s key franchises like Call of Duty, Candy Crush, and the various Blizzard franchises saw significant spikes in player engagement, totaling over 327 million Month Active Users across their various titles. CEO Bobby Kotick says that in the second half of the year, this focus on engagement and franchise prioritization is going to lead to another strong year.
“Our second quarter results exceeded our prior outlook for both revenue and earnings per share. In the first half of 2019 we have prioritized investments in our key franchises and, beginning in the second half of this year our audiences will have a chance to see and experience the initial results of these efforts.”
The company is one of the biggest in the gaming industry, and it seems there’s no slowing it down any time soon. With a key set of IPs, and the occasional successful side game here and there, it’s created a formula for constant success it seems.
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