Call of Duty: Black Ops 2 brings “disruptive innovation to the franchise”- Activision

Posted By | On 03rd, May. 2012

Activision says Black Ops 2 is “”the most ambitious Call of Duty to date” and that it will be “the most groundbreaking and visceral Call of Duty experience ever”. THey said in their press release that it will bring innovation to the franchise while retaining it’s “epic realism, authenticity, heart pumping adrenaline, and cinematic action” that “so many people love and expect from a Call of Duty game”.

“[Black Ops 2 is] bringing disruptive innovation to the franchise on several fronts. We’re pushing the boundaries technologically, graphically, and from a narrative and gameplay perspective,” Activision Publishing CEO Eric Hirshberg says via the recently released press release.

“At the same time, we need to stay true to the epic realism, authenticity, heart pumping adrenaline, and cinematic action that so many people love and expect from a Call of Duty game,” he continued. “Treyarch’s vision for Call of Duty: Black Ops II will redefine the Call of Duty franchise for the future – both literally and figuratively.”

“With Call of Duty: Black Ops II, the team is crafting an experience that Call of Duty fans have never seen before,” says Treyarch boss  Mark Lamia. “We are challenging assumptions on every front, with the single player campaign, Zombies and multiplayer.

“In the campaign, we are creating a thought-provoking story that introduces branching storylines and meaningful choices that impact the narrative.

“Running in the multiplayer engine for the first time, Zombies gives players a bigger and more diverse set of gameplay experiences, as well as entirely new ways to wage war with the undead.

“And in multiplayer, we’re embracing all skill levels and play styles to give players more ways to engage. With Call of Duty: Black Ops II, we’re all in and we won’t rest until we’ve launched nothing less than the best Call of Duty we’ve ever made.”

EA, apparently, is looking at Blops 2 very differently.

Black Ops 2 releases on November 13 for the Xbox 360, PS3 and PC.


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