Call of Duty: Black Ops 4’s Lack of Campaign Did Not Hurt Sales, Says NPD Analyst

As far as Call of Duty goes, it seems like players don’t care much for the single player campaigns at all.

Posted By | On 21st, Nov. 2018 Under News | Follow This Author @Pramath1605


Yesterday’s NPD report confirmed that Call of Duty: Black Ops 4 ended up topping the software charts in the month of October, which surely came as a surprise to a fair few people. For one thing, Red Dead Redemption 2 launched in the same month, and for another, in the lead up to its launch, Black Ops 4 had proven to be controversial, owing to it excising the single player campaign, long a mainstay of the series, entirely.

Well, it seems like that removal of the single player campaign did not hurt its performance on the market even slightly. This is a point reaffirmed by Mat Piscatella of the NPD Group, who, posting on Twitter, confirmed that the lack of the campaign for the game did not affect its sales at all. Which seems to further reinforce the idea that, at least as far as Call of Duty is concerned, people are really buying it for the multiplayer—which Black Ops 4 does with aplomb, thanks to the traditional multiplayer mode, Zombies mode, and Blackout Battle Royale mode on offer.

Call of Duty: Black Ops 4 is available now on the PS4, Xbox One, and PC.


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