CD Projekt RED, developers of The Witcher 2, told VG247 that DLC should be seen as a means of fan-service and not a way of monetary gain.
Konrad Tomaszkiewicz, game director at CD Projekt RED explained VG247 the developer’s philosophy when it comes to DLC, “We’ve always believed in free DLCs. The thing is that we consider DLCs as a normal post sale service, which shouldn’t be priced. Back when retail games were dominant, we had expansion packs. These were really large chunks of content, which were worth their price.”
“If today’s DLCs offered the same amount of content they would be worth paying for, but in most cases players think they are overcharged for what they receive. That’s why we offer expansions to our game for free. This is also a way of saying “thank you” to the people who decided to buy our game instead of copying it from an unauthorised source.”
Read Tomaszkiewicz’ full interview with VG247 here.