Pre-orders alone have covered marketing and development costs.
It should come as no surprise that Cyberpunk 2077 has been a smash hit as it’s been one of the most hyped games for pretty much an entire console generation, so it running to the top to be the best selling PC game ever should be no surprise. It also seems the game is already in the black, despite its long development cycle.
Developer CD Projekt RED issued a statement to investors to say that the game already passed the point of profitability for both its marketing and development costs off the whooping 8 million pre-orders it already had. No doubt that was bolstered by the fact that 74% of that was digital, which helped big time to the bottom line I imagine. While it may not be surprising considering the amount of sales we’re talking about here, you should keep in mind this was a game that was in some form of development since around 2012 and was at various huge events though that time period. That should give an idea of just how successful that made this initial push.
Cyberpunk 2077 is available now on PlayStation 4, Xbox One, PC and Stadia.