Dead Space 3 aiming for a “broader audience”

Posted By | On 11th, Mar. 2011 Under Industry News, News | Follow This Author @GNReith

According to EA Games president, Frank Gibeau, the Dead Space series will aim for a broader audience in the future to imitate the success of the Resident Evil series.

“The Resident Evil series was awesome, the early versions were phenomenal. [Capcom] did a good job of growing the franchise to a very large market,” Gibeau said. “I think we still have some areas to grow with Dead Space in terms of trying to reach a broader audience without losing the quality and that survival-horror mechanic.”

“That’s how we’re going to think about it as we think about Dead Space 3 and what we do next with the IP.”

“Overall, we want to try and grow the business in the action category,” he explained. “EA doesn’t really have a very strong stake there; survival-horror kind of lives in that genre. 3rd-person action is something that we think we can build and our Visceral Games team is really working hard at crafting some new IPs as well as building out ones that have succeeded.”

EA has another survival-horror game launching this year in Shadows of the Damned and the company is thinking long-term for the genre.  “Horror movies are great films; it’s a genre that’s been around for decades. We think the same holds true for interactive,” he said.

Interesting to know that EA will be giving the survival horror genre some much needed love.

Thanks to IGN for the info.

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