Claims to be better than the EAs, Activisions and Ubisofts of the world.
Deep Silver may have acquired Volition and 4A Games for the Saints Row and Metro series – to go along with the successful Dead Island franchise – but COO Geoff MUliigan still considers it to be “a small, guerrilla tactics company”.
Speaking to Game Informer in their latest issue, Geoff stated that, “People say, ‘Oh, you acquired Volition and Metro, you’re going to be a triple-A publisher. What separates us from a triple-A publisher is that I don’t really have a desire to be a triple-A publisher.
“I actually think we’re much better than the Activisions, EAs, and Ubisofts of the world. People say, ‘What do you mean? They are valued at three billion dollars.’ I say the difference is that we make money. [Laughs]
“I firmly believe that you do not need a giant organization anymore. That’s what’s killing so many publishers. The moment you don’t have a giant, triple-A hit, your overhead absolutely eats you alive. What do you do if this big, triple-A game didn’t hit? You’ve got to ship another one very quickly and hope that one does.”
“I wouldn’t consider us a middle-class publisher at all. We’re a publisher that, in a difficult and rapidly evolving marketplace, uses guerilla tactics. We move quickly and we don’t have a public board of directors to answer to. We like what we do and have fun.
“That’s important! You go to some of these companies – you probably have good friends at some of these companies. You go hang out with them, and they are miserable or they are frightened. I think our people are having a really good time.”