Don Mattrick: “Zynga Yet to Realize Its Full Potential”

After leaving Microsoft as Xbox head to become CEO of Zynga, effective July 8th, Don Mattrick wrote in a letter to staff (courtesy of All Things D) that, “Zynga is a great business that has yet to realize its full potential.

“I’m really proud to partner with a product focused founder like Mark and work with the executive team to grow the DNA of the company and lead this transition.” He also believes that Zynga has “redefined entertainment and brought gaming to the mainstream.”

“Only Zynga combines engineering, industry-leading product management and analytics to deliver products that strike a chord with consumers and add real value in their lives. More than 1 billion people have installed a Zynga game across web and mobile and popular franchises like FarmVille and Words With Friends are a daily habit for millions of people. It’s a staggering milestone that speaks to the mass market opportunity ahead of all of us.

“I’ve seen firsthand how powerful franchises and networks can work together to deliver breakthrough value for consumers and drive sustainable growth. We too, have all the makings of a successful service and business and we have the opportunity to create lifelong relationships with our customers through our high quality products.”