EA Labels President: “We’re Not Fixated Solely on Call of Duty”

Other competitors like Assassin's Creed are also on EA's hit list.

Posted By | On 02nd, Apr. 2013

Battlefield 4 (2)
DICE’s Battlefield 4 is meant to compete with Activision’s Call of Duty series. Or is it? EA Labels president Frank Gibeau doesn’t disagree, but the publisher’s goal is to take on any and all AAA games.

Speaking to GIBiz after GDC 2013, Gibeau stated that, “Call of Duty is a competitor to Battlefield, but so is Assassin’s Creed, and so are all the other titles that are aiming to be in the top 20. So yeah, we’re a competitor to Call of Duty just like we compete in our Sports business and other places, but we’re not fixated solely on them.

“We had an incredible run on Battlefield 3 – the accomplishment of generating north of 17 million units, based on our last public announcement; what other product has done that in recent memory?

“So that part of the strategy worked extremely well, exceeded our expectations and what we just showed you tonight we think is going to create the biggest Battlefield we’ve ever created. We’re very excited for gamers to get their hands on the product.”

It certainly can’t be worse than Black Ops 2, right (zing!)?


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