Karl Slatoff says the attach rate for the Season Pass has been very strong.
Much of the hype for Evolve, Turtle Rock Studios’ 4 vs. 1 co-op multiplayer shooter, has cooled down but it’s still been a massive success for publisher Take Two Interactive (which published it under the 2K Games label). Take Two president Karl Slatoff spoke at the Piper Jaffray Technology, Media, and Telecommunications Conference yesterday (as reported by Games Industry International) and said the company was happy with both the game’s performance and the attach rate of its Season Pass.
“When we first picked up Evolve… our instincts told us we had something really special. And as the game evolved – I guess the pun is sort of intended – but I think our instincts have proven out right. We’re very pleased. We’ve had an incredibly successful commercial launch with Evolve. We’re very happy where things are going, particularly on the digital side. Digital has been very strong for us, not only with full game downloads but also the attach rate for our season pass has been very strong. I’m not going to give you specific numbers but we’re very pleased with those. So I would say in general, Evolve has been a fantastic experience for us and we’re very pleased with it.”
Is the transition to a more digital-based content market happening quickly for Take Two? “It’s not really a question of wanting it go in that direction. I think it’s going to go there whether we like it or not. It’s clearly moving in that direction, although maybe not necessarily at the pace people think it’s moving.”
As long as consumers continue to want physical retail copies though, Take Two will be happy to oblige them. Stay tuned for more information on Evolve in the coming months.