Bethesda’s marketing campaign has built up plenty of excitement for the game.
There are few games that have generated as much excitement in the last couple of years than Fallout 4. Part of the reason for that is that the series is much loved. The other part of the reason the excitement has been so well fueled is because Bethesda has taken an almost perfect path when it comes to marketing. The company kept the fact that the game has been in development so close to the vest, that people were genuinely shocked it was coming out this year.
The company has already said that it’s not going to be divulging much more about the game before its November release. Pete Hines recently sat down with Game Central and talked about the way the firm has marketed the game, including why they haven’t shown all that much beyond a couple of trailers at the biggest game shows. The website pointed out there was a very specific and obvious direction.
As he has done before, Hines explained that part of the reason they went this route is because a long marketing campaign takes a huge toll on the development team. The more attention they have to put towards working on demos and trailers, the less attention they can pay to the finished product. He also joked a bit about the shortness of time between the announcement and launch saying, “The brevity of the period between announce and launch was really a function of how much can we actually get away with? ‘Cause if you ask Todd he’ll just say, ‘Can we announce it and release it that day?”
We’ll be able to see just how much this marketing campaign paid off when Fallout 4 launches for the PS4, Xbox One and PC on November 10.