Far Cry Primal Promotion In Europe Invites Fans To Sleep In A Cave

For the upcoming prehistoric flavored Far Cry: Primal, which launches on the PS4, Xbox One, and PC in February, Ubisoft is holding one of their typically wacky promotions to make sure people are talking about the game. What is it this time? Well, to promote their game that is about cavemen, they are inviting you to be a cave man. Yep, the newest promotion invites fans to live in a cave for an evening.

To participate in this contest, you a tweet to @FarCryPrimal mentioning #cavebnb, explaining why exactly you are daft enough to want to spend a night in a cave in the middle of winter. If you do win this, you get to take a friend with you to the Pyrénées in France, stay in a hotel in Lourdes, get professional survival training, stay in a “€500” a night cave, and then get travel back the following day.

So… yeah, that’s actually as crazy as it sounds.