Former Epic Games Chief Marketer Joins Halo Marketing Team

Kendall Boyd is now responsible for managing and marketing the Halo brand.

Posted By | On 26th, Apr. 2013

halo4_3
Microsoft has confirmed that Epic Games’ chief marketer Kendall Boyd is now a part of the company and working to manage marketing for the company’s hit FPS franchise Halo.

A Microsoft rep confirmed to GIBiz that “Kendall Boyd has joined Microsoft Studios as Director of Halo Global Marketing. We’re thrilled to welcome him into the Halo fold, but have no other details to share at this time.

Epic confirmed it as well. “Yes, Kendall Boyd has left Epic Games to join our long-time partner Microsoft. We wish him well on his new adventure. We aren’t announcing our plans for the role right now,” according to their spokesperson.

Boyd worked on the marketing for Unreal Engine and the Gears of War and Infinity Blade series. He also worked in THQ and EA Sports, and has experience marketing the WWE and NCAA Football series.

Add another to Epic Games’ losses after the departure Gears of War creator Cliff Bleszinski and president Mike Capps.


Keep On Reading!

Virtua Fighter Crossroads is An “Open Sandbox RPG,” Says Producer, Where “Player Choice Matters”

Virtua Fighter Crossroads is An “Open Sandbox RPG,” Says Producer, Where “Player Choice Matters”

RGG Studio's Riichiro Yamada also promises a "lot of side content", including "side quests with the old cast" ...

Star Wars Eclipse “Simply Cannot Be Completed” if Quantic Dream Proceeds With Layoffs, Say Devs

Star Wars Eclipse “Simply Cannot Be Completed” if Quantic Dream Proceeds With Layoffs, Say Devs

After announcing layoffs for 115 employees following the failure of Spellcasters Chronicles, developers are st...

Dinoblade Launches on July 23rd, Prehistoric Souls-like Combat Showcased in New Trailer

Dinoblade Launches on July 23rd, Prehistoric Souls-like Combat Showcased in New Trailer

What began as a humble series of animations by Jean Nguyen back in 2022 has evolved into a full-fledged PC tit...

Grand Theft Auto 6 Has Seen “Record” Pre-Orders on Xbox Series X/S, Clarifies Microsoft

Grand Theft Auto 6 Has Seen “Record” Pre-Orders on Xbox Series X/S, Clarifies Microsoft

An Xbox spokesperson said that recent estimates "don't represent pre-order data" and that people should "wait ...

Grand Theft Auto 6 Won’t Get a Disc-Based Physical Copy, Despite Recent Reports – Rumor

Grand Theft Auto 6 Won’t Get a Disc-Based Physical Copy, Despite Recent Reports – Rumor

A "source with knowledge of the plans" told The Hollywood Reporter that it's not on the cards, either at launc...

Assassin’s Creed Black Flag Resynced Showcases Havana’s Astonishing Glow-Up and Authenticity

Assassin’s Creed Black Flag Resynced Showcases Havana’s Astonishing Glow-Up and Authenticity

From changes in lighting due to nightfall or different types of rainfall and winds, the city looks better than...