Former Epic Games Chief Marketer Joins Halo Marketing Team

Kendall Boyd is now responsible for managing and marketing the Halo brand.

Posted By | On 26th, Apr. 2013

halo4_3
Microsoft has confirmed that Epic Games’ chief marketer Kendall Boyd is now a part of the company and working to manage marketing for the company’s hit FPS franchise Halo.

A Microsoft rep confirmed to GIBiz that “Kendall Boyd has joined Microsoft Studios as Director of Halo Global Marketing. We’re thrilled to welcome him into the Halo fold, but have no other details to share at this time.

Epic confirmed it as well. “Yes, Kendall Boyd has left Epic Games to join our long-time partner Microsoft. We wish him well on his new adventure. We aren’t announcing our plans for the role right now,” according to their spokesperson.

Boyd worked on the marketing for Unreal Engine and the Gears of War and Infinity Blade series. He also worked in THQ and EA Sports, and has experience marketing the WWE and NCAA Football series.

Add another to Epic Games’ losses after the departure Gears of War creator Cliff Bleszinski and president Mike Capps.


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Farming Simulator 25 Interview – Gameplay Changes, Engine Upgrades, and More

Farming Simulator 25 Interview – Gameplay Changes, Engine Upgrades, and More

GIANTS marketing director Martin Rabl speaks with GamingBolt about the next Farming Simulator game.

Stellar Blade x Nier: Automata Collaboration Arrives November 20th, Adds New Outfits

Stellar Blade x Nier: Automata Collaboration Arrives November 20th, Adds New Outfits

The update adds 11 new cosmetics based on the action RPG. It also features updates to Photo Mode and quality-o...

Indiana Jones and the Great Circle’s Open Areas Feature Underground Fight Clubs and Vendors

Indiana Jones and the Great Circle’s Open Areas Feature Underground Fight Clubs and Vendors

Alongside infiltrating enemy camps with multiple approaches, there are all kinds of other activities and secre...

Indiana Jones and the Great Circle Deep Dive Showcases Puzzles, Combat, Skills, and More

Indiana Jones and the Great Circle Deep Dive Showcases Puzzles, Combat, Skills, and More

Learn more about the action-adventure title's set-up and gameplay before its launch on December 9th for Xbox S...

S.T.A.L.K.E.R. 2: Heart of Chornobyl is Shaping Up to be Something Special

S.T.A.L.K.E.R. 2: Heart of Chornobyl is Shaping Up to be Something Special

[drop-cap]H[/drop-cap]as there ever been a game with as tumultuous a development as Stalker 2: Heart of Chorno... Read More

Indiana Jones and the Great Circle Looks Set to End 2024 with a Bang

Indiana Jones and the Great Circle Looks Set to End 2024 with a Bang

Here's why we're excited about MachineGames' long-awaited return to the limelight.