Former Epic Games Chief Marketer Joins Halo Marketing Team

Kendall Boyd is now responsible for managing and marketing the Halo brand.

Posted By | On 26th, Apr. 2013

halo4_3
Microsoft has confirmed that Epic Games’ chief marketer Kendall Boyd is now a part of the company and working to manage marketing for the company’s hit FPS franchise Halo.

A Microsoft rep confirmed to GIBiz that “Kendall Boyd has joined Microsoft Studios as Director of Halo Global Marketing. We’re thrilled to welcome him into the Halo fold, but have no other details to share at this time.

Epic confirmed it as well. “Yes, Kendall Boyd has left Epic Games to join our long-time partner Microsoft. We wish him well on his new adventure. We aren’t announcing our plans for the role right now,” according to their spokesperson.

Boyd worked on the marketing for Unreal Engine and the Gears of War and Infinity Blade series. He also worked in THQ and EA Sports, and has experience marketing the WWE and NCAA Football series.

Add another to Epic Games’ losses after the departure Gears of War creator Cliff Bleszinski and president Mike Capps.


Keep On Reading!

The Legend of Zelda: Ocarina of Time Remake Is an Adventure You Never Want to Leave

The Legend of Zelda: Ocarina of Time Remake Is an Adventure You Never Want to Leave

Nintendo retains the core of the classic while leveraging improved visuals and quality-of-life features to mak...

Gears of War Celebrates 20 Years of the Franchise With a New Trailer

Gears of War Celebrates 20 Years of the Franchise With a New Trailer

The trailer takes us through several pivotal story moments from the original trilogy and even some of the more...

Silent Hill 2 Remake Gets New Update Fixing PS5, PS5 Pro’s Performance Mode Bugs From August

Silent Hill 2 Remake Gets New Update Fixing PS5, PS5 Pro’s Performance Mode Bugs From August

The update also brought in a host of other bug fixes across visuals, gameplay, and cutscenes, further refining...

Death Stranding 2: On the Beach, Atomfall, and More Coming to PS Plus Extra and Premium in November

Death Stranding 2: On the Beach, Atomfall, and More Coming to PS Plus Extra and Premium in November

Kojima Productions' critically acclaimed sequel joins this month's offerings alongside Trepang2 and Dragon Que...

Star Wars: Galactic Racer Studio Has Been Silent Because It Is Still “Logging Feedback”

Star Wars: Galactic Racer Studio Has Been Silent Because It Is Still “Logging Feedback”

Publisher Secret Mode noted that the amount of feedback has been massive, and that Fuse Games didn't want to "...

GTA 6 is the Most Pre-Ordered Title in History on the PlayStation and Microsoft Stores

GTA 6 is the Most Pre-Ordered Title in History on the PlayStation and Microsoft Stores

With nine days left before its worldwide launch, Sony and Xbox have confirmed that Rockstar Games' latest has ...