Video game industry analyst Mat Piscatella has revealed that growth for video game subscriptions has been stalled. According to Piscatella, spending on non-mobile game subscriptions only rose by 1 percent compared to April 2023.
Piscatella made the observation while quoting a similar one he had made back in June 2023, where he first observed that subscription spending was declining year-over-year. Last time around, subscription spending had risen by 2 percent compared to April 2022.
According to Piscatella’s observations, the market for video game subscriptions seems to be reaching a hard ceiling, with companies like Microsoft finding it difficult to attract new subscribers to their services. Responding to comments, Piscatella states that it doesn’t look like any game could cause a rise in subscription sales, including Call of Duty.
Microsoft has been hard at work in trying to attract new subscribers to its Game Pass service. Along with bringing more games to the service, the company is also rumoured to be bringing the back catalog of Call of Duty titles.
And it's still stalled. March 2024 non-mobile video game subscription spending was only up 1% vs the April 2023 figures that got me to post the below last year. https://t.co/O0WQhQX023
— Mat Piscatella (@MatPiscatella) May 7, 2024
