Google Study: Gaming on Tablets More Popular Than Both Media Viewing and Social Networking

In a new study, more than half the participants gamed within a two week period.

Posted By | On 23rd, Oct. 2012


Still think gaming on tablets and mobiles is for “casuals”? Despite the presence of triple A titles from premier game companies like Square-Enix and Epic Games, the mobile devices haven’t been able to shake the stigmata that they’re meant to be enjoyed by people who wouldn’t go anywhere near an FPS.

However, in a new study which Google commissioned and published, around 51.5% of participants had been gaming on their tablet within a two week duration, of which it represented 10.9% of the total incidents of use. Compare this to checking checking e-mails where number of participants and the number of incidents stood at 84.5% and 18.9% respectively.

Even more interestingly, the report discovered that gaming was apparently more popular than both media viewing and social networking.

The purpose of the report? “By better understanding current tablet activities and their context, these findings may serve as a basis for anyone designing and developing applications and sites for tablets”

So next time you see a big-name dev focussing their efforts on the iPad, just remember that they know what they’re doing.

Source: GIBiz


Amazing Articles You Might Want To Check Out!

Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Warhammer 40,000: Space Marine 2 Developer Will Ramp Server Capacity, Adjust AI Bots

Warhammer 40,000: Space Marine 2 Developer Will Ramp Server Capacity, Adjust AI Bots

Saber Interactive will also adjust Veteran difficulty in a "future patch" by tweaking the overall aggressivene...

God of War Ragnarok PC Launch Trailer Highlights Critical Praise

God of War Ragnarok PC Launch Trailer Highlights Critical Praise

Santa Monica Studio's acclaimed sequel launches worldwide for PC on September 19th via Steam and the Epic Game...

Until Dawn PS5 Remake is All Set to Scare Players Senseless

Until Dawn PS5 Remake is All Set to Scare Players Senseless

A new controllable camera and UE5 graphics aren't the only things worth getting excited about with this remake...

Nintendo Switch Online Adds 4 More Games, Including Battletoads Double Dragon

Nintendo Switch Online Adds 4 More Games, Including Battletoads Double Dragon

The service's subscribers also get access to three other SNES titles in Big Run, Kunio-kun no Dodgeball da yo ...

The Plucky Squire is Now Available

The Plucky Squire is Now Available

Developed by All Possible Futures, the title combines Zelda-like adventuring with platforming and 2D/3D realm ...

Mortal Kombat 1: Khaos Reigns Launch Trailer Showcases New Fatalities, Brutalities, and Ghostface

Mortal Kombat 1: Khaos Reigns Launch Trailer Showcases New Fatalities, Brutalities, and Ghostface

The first paid expansion for NetherRealm's fighter launches on September 24th for Xbox Series X/S, PS5, PC, an...