GTA Online’s Success is “Nothing We Ever Expected,” Developer Says

"I don’t think we could have ever dreamed we’d still be going 10 years on," says design director Scott Butchard.

Posted By | On 05th, Mar. 2023

Grand Theft Auto 5 - Xbox Series X-S, PS5_05

In spite of having released a decade ago, Grand Theft Auto 5 remains one of the biggest and most consistently successful games around, having sold over 175 million units already. That sort of success is unprecedented, to say the least, and it would be fair to say that it owes the vast majority of that to the enduring success of Grand Theft Auto Online, the game’s ever-present and ever-expanding online component, which is now available as a standalone experience as well.

Not even Rockstar could have anticipated GTA Online’s success, interestingly enough, and that’s exactly what design director Scott Butchard has said. Speaking recently with GamesRadar, Butchard revealed that before GTA Online kicked off, they never imagined that it would be going strong ten years on from the game’s launch, and the success it has achieved has far exceeded than anything they had hoped back then.

“When we started out, I don’t think we could have ever dreamed we’d still be going 10 years on,” he said. “The success of GTA Online is nothing we ever expected.”

And as you’d expect, Rockstar seems to have no plans of slowing down, and has big things planned for GTA Online.

“Certainly, we want to make sure GTA Online updates are free and accessible to everyone, so that our entire community can experience it together. That still stands today,” he said. “Looking back, at the start we were pushing GTA Online primarily as a multiplayer experience – whether it was cooperative or competitive, we felt we needed to get players in and have fun playing together in a shared space. As time went on, we realized so much of the experience works better when we provide more potential to enjoy the game on an individual level, and that the core experience can then be changed and improved upon by playing with others.”

Rockstar has, of course, confirmed that it’s currently working on Grand Theft Auto 6so it’ll be interesting to see how the company approaches GTA Online once the series’ next mainline game is out.


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Helldivers 2 Developers Currently Have No Plans to Bring Cross Progression

Helldivers 2 Developers Currently Have No Plans to Bring Cross Progression

Studio CEO Shams Jorjani wrote on the game's official Discord that the studio has more important things to wor...

Pokémon Pokopia is Coming to Nintendo Switch 2 on March 5, Might Get Game-Key Card Physical Release

Pokémon Pokopia is Coming to Nintendo Switch 2 on March 5, Might Get Game-Key Card Physical Release

Nintendo released a new video explaining the Game-Key Card system that makes use of a Pokémon Pokopia cartrid...

PS5 is “Only in the Middle of The Journey,” Says Sony, and No, It Won’t Talk About “Successors”

PS5 is “Only in the Middle of The Journey,” Says Sony, and No, It Won’t Talk About “Successors”

Rather than chasing "additional hardware profitability," the company is more focused on "the install base that...

Marvel’s Wolverine is The Tentpole First-Party Release for Sony in 2026 – CFO

Marvel’s Wolverine is The Tentpole First-Party Release for Sony in 2026 – CFO

Sony CFO Lin Tao's statement comes just days after Insomniac Games had already affirmed that Marvel's Wolverin...

PS5 Aiming for 90 Million Units by End of 2025, Says Sony CFO

PS5 Aiming for 90 Million Units by End of 2025, Says Sony CFO

Chief financial officer Lin Tao says the company has to "focus on the year-end season" and "try to expand the ...

Intergalactic Voice Actor Still Butts Heads With Director Because They Are Both Passionate

Intergalactic Voice Actor Still Butts Heads With Director Because They Are Both Passionate

Troy Baker spoke about the passion he has for his characters, regardless of whether he's a protagonist or in a...