Someone should tell him that saying “innovation” a lot, doesn’t make it true.
The Xbox Global Director of Games Marketing, Aaron Greenberg, has spoken out on Halo 5 by way of The Inner Circle podcast. Speaking about the game, he uses the word “innovative” 3 times in the space of three paragraphs, saying that the game will be huge.
A transcription from the podcast reads, “Halo 5 is gonna be huge. It should be one of the biggest entertainment releases of the year if we do our job right. I think what we’ve got with Master Chief and Locke is a marketer’s dream. The game is just super-innovative. I think this is a title that 343 has dreamed of making, and they’re innovating in ways that our jaws are dropping.”
He goes on to talk about his personal love of the Halo series and confirms that we will indeed be hearing more from them about the game in the coming months, “It’s such a deep story. To me it’s like the closest thing to playing in a real movie, you know. I love campaign. I play multiplayer and I enjoy it, but I just love to get deep in the campaign and co-op you know, and Halo was kind of the birth of that, and also at the same time has innovated the multiplayer, so I’m excited with what they’re doing with Halo 5, and we’ll be revealing more soon.”
Halo 5 Guardians is expected to launch sometime this year exclusively on the Xbox One.