“We have a very significant market leadership,” says Jim Ryan.
It seems as if Sony is having one of the best years ever as the PlayStation 4 is dominating Europe with a 70-80% hold on the console market. Historically speaking, PlayStation has always done well in Europe and Asia and honestly this does not come off as a surprise. SCEE president Jim Ryan stated in an interview with VG247 stated the obvious: “We have a very significant market leadership.”
“Well, we have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think market-share’s any less than 70%, and frequently greater than 90% in continental Europe.”
With this much success, the company feels there is no reason to cut prices. “Particularly in Europe… our momentum is still very considerable. We’re happy with the price and we’re happy with the value proposition. Consumers, equally and more importantly, appear to he happy with the price and the value proposition. We’ll leave it where it is for now.”
Well regardless of how many consoles Sony sells, a price drop is definitely over due for the console and a recent report certainly suggests that.