Kinect ‘biggest launch of the year’ says Microsoft

Posted By | On 17th, Sep. 2010 Under Industry News

Microsoft confidently believe that Kinect will be the biggest home consumer electronics launch of 2010.

Speaking to Eurogamer in an interview MS Games Studios boss Phil Spencer said, “We’re investing in this so people will know Kinect is here.”

“Retailers are telling us from their buzz and what they hear from people walking the store asking questions that this is going to be the biggest consumer home electronics launch of this year, and they’re gearing up towards that.”

“Given all the momentum that I see and the way we’re investing, I’ll bet this is the biggest platform launch ever.”

Spencer is so confident, he even said that he believes more Kinect’s will be sold at launch that consoles were back in 2005.

“We have 15 launch games – few consoles have shipped with 15 launch games. They’re really high quality. And there are some things we can take advantage of – the fact the 360 is a platform people know, so the technology involved in putting a game on the platform, connecting to Live – those are things that developers have become adept at.

“It will be about how we execute, but we’ll see. I don’t want to get ahead of ourselves, but we’re invested and we expect, yeah, that this will be the biggest launch we’ve ever seen.”

A £300 Kinect console bundle, which includes a 250GB Xbox 360, Kinect sensor and a copy of Kinect Adventures, will launch on November 10. You can also buy the standard Kinect for £130.

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