Kirby’s Dream Land, Art Academy, Mario and Luigi: Bowser’s Inside Story Trademarked for Smartphones

Trademarks also reference “downloadable video game program” and “program for home video game machine”.

Posted By | On 26th, Nov. 2018 Under News


Mario and Luigi - Bowser's Inside Story

Nintendo has been making some rather interesting trademark moves lately. According to Japanese Nintendo on Twitter, the company recently secured trademarks for Kirby’s Dream Land, Art Academy, and Mario & Luigi: Bowser’s Inside Story. That doesn’t sound too strange on its own, right?

However, each trademark references “program for home video game machine”, “downloadable video game program” and “program for smartphone”. While this could be Nintendo simply renewing old trademarks as any company would, it may also mean that it’s preparing these titles for additional purposes. Perhaps as downloadable titles on the Switch or ports for smartphones? It’s too early to say at this point. We do know that Mario and Luigi: Bowser’s Inside Story + Bowser Jr.’s Journey, a remake of the original game, will be coming to the Nintendo 3DS in January 2019.

As such, Nintendo has been doing very well with original mobile titles based on its established properties. Fire Emblem Heroes earned $452 million in revenue as of November 13th. Animal Crossing: Pocket Camp had earned less than $10 million just two weeks after launch. Even new properties like Dragalia Lost performed pretty decently, earning $16 million in two weeks. Could there be something bigger in the works down the line? Time will certainly tell.


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