Maxis General Manager Lucy Bradshaw Now Senior VP at EA

The face of the SimCity campaign has been promoted according to a new SEC filing.

Posted By | On 03rd, Oct. 2013

Lucy Bradshaw_EA
According to a new SEC filing, outed by Game Informer in the wake of a recent executive shuffle at Electronic Arts, Lucy Bradshaw is now a Senior Vice President at the publisher.

Originally the general manager for Maxis and the main face of the developer when the launch of SimCity was stalled due to server issues, Bradshaw is definitely one of the more hard-working leaders over at Electronic Arts. As of now, there have been no other updates on any other new roles over at Electronic Arts but more information could be heading our way soon.

Bradshaw was also in the news over the past few months for a lawsuit filed against Zynga for copying The Sims Social with their game, The Ville. She is also known for helping out consumers and explaining the purpose behind making SimCity a constantly online and connected experience. How will she fare in her new role? Stay tuned for an official announcement from EA.


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