The audience for Metro is different than the one for the other games that launch around then.
Metro: Exodus may be eagerly anticipated, and it may look great in all the showings for it we have seen of late, but there is no denying that the game’s release date is crowded. Originally, it was going to launch on February 22, right alongside games like Anthem and Days Gone (the latter itself was eventually delayed).
Deep Silver and 4A Games moved the release date of the game up by a week, but that release date is shared with Jump Force, Crackdown 3, and Far Cry: New Dawn. It seems like it is surrounded by sizeable games vying for attention at the same time as it launches no matter what. Are the publishers of the game not worried about how its performance might be affected?
Speaking to GamesIndustry, Huw Beynon, head of global brand management at Deep Silver noted that the publisher is not worried about the crowded release date.
“We’re confident Metro has an audience that’s been looking forward to this for a long time,” he said.
“I think people will recognize that Metro’s going to offer them that rich, believable world with deep storytelling. We have the benefit of working with Dmitry Glukhovsky and all the literary pedigree he brings to it. We’re a very different style of game to anything that’s coming out once you look beneath the surface.”
According to him, the game is different enough than anything else launching around that same time that it should be able to appeal to a sizeable audience on its own merits.
“What we’re offering with this game is a really content-packed, story-driven experience. For me, the natural audience for this game are people who have enjoyed things like Horizon: Zero Dawn, or something like a Witcher — grown-up, mature, serious single-player, story-driven experience. There’s been a real renaissance of those recently.”
I hope he is right, because Exodus looks awesome, and I want it to do well. The game is due out on PS4, Xbox One, and PC on February 15.