Microsoft Exec Curious To See Xbox One X To Xbox One Sales Ratio, Would Like To See Better Than One In Five

Microsoft’s Albert Penello says he feels good about “how the mix is shaping up”.

Posted By | On 09th, Nov. 2017 Under News


Xbox One X

With the Xbox One X finally available worldwide (and no, you couldn’t be blamed for not noticing), there have been reports of GameStop selling through its supply, strong pre-order numbers and whatnot. That being said, how strong will the upgraded console’s launch impact Xbox sales in general?

Metro UK’s GameCentral posed this question to Xbox marketing executive Albert Penello and brought up how Sony was expecting one in five sales for the PS4 Pro versus the regular PS4. Penello posed the question back to GameCentral because why not?

When it was noted how much more important the Xbox One X was to Microsoft than the PS4 Pro is to Sony and how the former would likely hope for a better sales ratio, Penello said that, “Trying to predict it is always interesting, I think the feedback we’re hearing from fans, the feedback we’re hearing from folks in the industry, the level of developer support that we’ve got for games…

“I feel good about how the mix is shaping up. I don’t wanna call the ball on this one, just because part of doing this is learning. And figuring out what the customer behaviour is like, I do think it’s gonna be a hot item this holiday. We’ve got a really aggressive replenishment plan to try and get more out. I will be very curious to see the overall mix, I would like to see us do better than one in five. But I dunno, I’m gonna be looking at these numbers super carefully.”

With the Xbox One X retailing for $499, it remains to be seen if consumers will look at it as the superior model. At this point it seems to be doing well but time well. What are your thoughts on the matter? Let us know below.


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