‘We’re taking a different approach this year.’
It’s hard to believe this, but E3 is almost just right around the corner again. For people who are into video games, it’s like a second gaming Christmas, the biggest event for their hobby each year, and a large part of that is because of the high spectacle events that each major gaming company throws for E3, laying down their plans for the future.
Microsoft has already begun teasing its plans for this E3, and apparently, they are going to be going for a different approach this year than they have at previous E3s.
“We love E3,” Xbox marketing director Aaron Greenberg told The Inner Circle Podcast. “It’s a fantastic time for us to get to engage with our fans and we save a lot of big news for E3. We think our fans want that. We always debate how much do you want to reveal before E3, and how much do you really want to create this special moment in time?
“It’s the Super Bowl of gaming, right? We all tune in and watch and a lot of people go, and it’s an amazing gamefest and it’s one of the biggest beats of the year for us. So we’re thinking about E3 that way just like we do every year.
“Expect a lot of surprises,” he continued, “expect us to talk a lot about games. And if you’re an Xbox owner I think you’re going to leave really, really, really happy in the investment you made, and if you’re undecided I hope that you will look at what we deliver on games and want to buy an Xbox….
“We feel really good about E3 this year. We have some ideas to do some things different at E3 that we haven’t done before. Wait until we’re ready to fully share that but I think we’re going to take a little bit of a different approach to E3 this year, but I feel really good about it, it’s going to be really exciting.”
That ‘different approach’ to E3 sounds intriguing- Microsoft may perhaps have seen just how well received Nintendo’s novel approach to E3 was last year, and decided to forego a live physical event in favor of something more like that, something that can constantly keep their viewers and audience engaged. And as for the actual announcements themselves- well we can only speculate (and hope!)