Microsoft Game Studios Renamed To Xbox Game Studios

Microsoft rebrands its group of game studios around the Xbox brand.

Posted By | On 05th, Feb. 2019

Xbox Game Studios

Microsoft has gotten serious about its first party over the last few months, with multiple studio acquisitions to try and bolster up their lineup of exclusives. Now, they are giving their new group of first party studios a brand new identity—Microsoft Game Studios has been rebranded into Xbox Game Studios, Microsoft announced during the latest episode of the web-series Inside Xbox, which aired earlier today.

Given the push to make Xbox a platform that is hardware agnostic and available on multiple devices—right now it is on PC and Xbox One, but Microsoft is preparing to bring Xbox services to mobile and Switch soon, while xCloud will bring Xbox games everywhere via streaming—this is a good change, which rallies around the Xbox brand identity, and makes Xbox itself about the games, and not the hardware.

Now hopefully, Xbox Game Studios will start putting out some great content soon. It will probably be a couple of years, but I want to see what they do under Microsoft’s tutelage.

https://youtu.be/EdjmK7AOZwo


Amazing Articles You Might Want To Check Out!

Keep On Reading!

Atomfall Has Some “Experimental Stuff” and “Bonkers Choices,” Per Rebellion

Atomfall Has Some “Experimental Stuff” and “Bonkers Choices,” Per Rebellion

"There are events the player can trigger or completely miss that can have a huge influence on the enemy popula...

Marvel Rivals’ Cancellation Was Discussed Before Launch – Rumor

Marvel Rivals’ Cancellation Was Discussed Before Launch – Rumor

NetEase CEO and founder William Ding allegedly had issues with the rights costs for using heroes like Wolverin...

Assassin’s Creed Shadows Physical Copies Reportedly Out in the Wild

Assassin’s Creed Shadows Physical Copies Reportedly Out in the Wild

A gameplay mechanic from Assassin's Creed Valhalla also allegedly returns based on a supposed leak from a digi...

PS5 Pro Has “Fallen Behind” PS4 Pro’s Pace in the United States

PS5 Pro Has “Fallen Behind” PS4 Pro’s Pace in the United States

January in the region also saw its lowest video game hardware spending since 2020, totaling $205 million, a 45...

30 Best Action RPGs of All Time (2025 Edition)

30 Best Action RPGs of All Time (2025 Edition)

Whether it's excellent combat, top-notch story-telling, extensive build-crafting, or all three, these action R...

Monster Hunter Wilds – 15 More New Things You Should Know

Monster Hunter Wilds – 15 More New Things You Should Know

Almost five years after the last mainline title, Monster Hunter finally returns. Here are even more details yo...