Microsoft Game Studios Renamed To Xbox Game Studios

Microsoft rebrands its group of game studios around the Xbox brand.

Posted By | On 05th, Feb. 2019

Xbox Game Studios

Microsoft has gotten serious about its first party over the last few months, with multiple studio acquisitions to try and bolster up their lineup of exclusives. Now, they are giving their new group of first party studios a brand new identity—Microsoft Game Studios has been rebranded into Xbox Game Studios, Microsoft announced during the latest episode of the web-series Inside Xbox, which aired earlier today.

Given the push to make Xbox a platform that is hardware agnostic and available on multiple devices—right now it is on PC and Xbox One, but Microsoft is preparing to bring Xbox services to mobile and Switch soon, while xCloud will bring Xbox games everywhere via streaming—this is a good change, which rallies around the Xbox brand identity, and makes Xbox itself about the games, and not the hardware.

Now hopefully, Xbox Game Studios will start putting out some great content soon. It will probably be a couple of years, but I want to see what they do under Microsoft’s tutelage.


Amazing Articles You Might Want To Check Out!



Share Your Thoughts Below  (Always follow our comments policy!)



Keep On Reading!

Crime Boss: Rockay City Trailer Reveals Details on Campaign, Co-op, Quick Play, and More

Crime Boss: Rockay City Trailer Reveals Details on Campaign, Co-op, Quick Play, and More

Developer InGame Studios has offered new details on the upcoming heist shooter's several game modes in a new e...

Dead Island 2 Trailer Reveals Cinematic Title Sequence

Dead Island 2 Trailer Reveals Cinematic Title Sequence

Dambuster Studios and Deep Silver's long-anticipated action RPG sequel is due out for PC and consoles on April...

Redfall Will be Arkane’s “Most Supported Game Post-Launch”

Redfall Will be Arkane’s “Most Supported Game Post-Launch”

"We have plans for additional guns, costumes, monsters, characters, and more that we can't talk about right no...

Redfall Was in Development for PS5 Prior to Microsoft Acquisition, Arkane Confirms

Redfall Was in Development for PS5 Prior to Microsoft Acquisition, Arkane Confirms

"They came in and they said ‘No PlayStation 5, we’re focusing on Xbox, PC, and Game Pass,'" says studio di...

Silent Hill 2 Remake is “Close” to Wrapping up Development – Bloober Team

Silent Hill 2 Remake is “Close” to Wrapping up Development – Bloober Team

"However, the issue of the release schedule lies with our partners, what the promotion will look like and when...

Redfall Developer Working to Remove Always-Online Requirement for Single-Player

Redfall Developer Working to Remove Always-Online Requirement for Single-Player

Director Harvey Smith says the team has "already started work to address this in the future," though he's "not...